When it comes to shipping items, cardboard boxes are the default choice, but in some cases, you may want to take a more industrial approach to shipping and use wooden crates. Wondering if you should ship items from your business to your customers in a crate? Here are four signs you should.
1. You Want to Create an Industrial Vibe
Choosing a crate over a cardboard box instantly creates a more industrial vibe. It's a great choice if you are trying to appeal to a masculine crowd. For example, if you are shipping whiskey, personalised golf merchandise, tools for a motorcycle and similar items that traditionally appeal to male shoppers, you may want to choose a crate.
Note that you don't just have to be marketing your products toward men. Women, of course, can also use your shop. This is more about creating the right vibe. The opposite approach would be to use a linen box lined with velvet and wrapped in lace.
2. You Want Durable Packaging
Crates also offer a lot of functionality. They are stronger and durable than almost any other type of packaging. They are ideal for shipping heavy items that might break through a cardboard box.
In addition, they are easy to reuse. If you want your clients to reuse the shipping materials either for shipping or for a craft-type project, wood crates are the perfect shipping solution.
3. You Can Afford the Extra Weight
You also need to consider the cost of shipping wooden crates. Generally, they are heavier than cardboard boxes. As a result, you may pay more in shipping costs. However, that's often worth it, especially if you like the way that wooden crates reflect on your brand.
4. You Don't Mind Attaching a Pry Bar
When you're shipping crates from business to business, you don't really have to worry about this issue. Most shipping and receiving departments are armed with the right supplies to open a huge range of boxes.
However, if you are shipping items directly to customers, you have to keep in mind that your customers may not have the tools to open a crate. To that end, you may only want to select crates if you don't mind including a small pry bar with each shipment. This can be wrapped to the outside of the crate with heavy duty plastic wrap like the type used to keep stacks of boxes together on a pallet.